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Social Media Proposal...(advertising)


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#1 Liv Katherine

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Posted 28 April 2011 - 09:29 AM

I have been give a task at my at my internship to write a social media proposal,
its for a dealership however during my 3 years of school we weren't taught how
to properly write one out.
I know what I would like to do for the dealership but my boss wants a document
to present to his boss.
I have googled it to no luck, everything is vague.

#2 vmbeetle

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Posted 28 April 2011 - 12:31 PM

Proposal of how you could incorporate social media into the dealership perhaps?

#3 Kris

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Posted 28 April 2011 - 12:34 PM

I am currently working on a funding proposal for school, do you think any of the stuff migh help? I can email you the breakdown we were given

#4 Kerimama

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Posted 28 April 2011 - 12:47 PM

http://www.ignitesoc...media-proposal/

http://www.scribd.co...a-Proposal-2010

http://www.skylinetr...lan-in-8-steps/

#5 Liv Katherine

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Posted 29 April 2011 - 10:53 AM

I know what I am writing..I know which social media platforms I will be using.
I have chosen 5 of them for the dealership.
I need like an outline or format to follow.
I can't just slap a paper on the desk and say here do this.
I need objectives, goals etc...

#6 vmbeetle

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Posted 29 April 2011 - 11:10 AM

Were there any business classes in the advertising program? Am in the marketing program and I would think they would have had some sort of business classes for this. I know that next year they will be having a social media course.
If not given any information I would define the goals of the company, what they want out of the social media, what they want to accomplish, their goal and than the potential outcome.

#7 elainesj

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Posted 29 April 2011 - 11:44 PM

I've written them. Basicsally do what Victoria said above.

There is not set format for these kinds of proposals. But what a business wants to see if background, objectives, plans, costs (or manpower commitments). Your goal will be to convince a business that this will benefit him. Think about what info you will need to know. It is also a good idea to spend some time in the background section detailing social media trends. Stats are always nice to see.

#8 murkywaters

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Posted 07 May 2011 - 05:33 PM

good luck!