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mom's purse-power : conscious
consumerism |
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August 2007
Newsletter
Every time we go shopping, we hold in our hands not just
a dollar (actually, more than a few dollars) but the
tangible opportunity to make a difference in our family, our
health, our city, our world. Might sound corny and
far-fetched, but we can really make every
little cent count by being conscious of where those
dollars and cents go. We can start by buying locally whenever
possible, choosing eco-friendly products and services that are
kinder to the planet, and supporting fair trade enterprises.
As
ever-busy and ever-multi-tasking moms, our access to ethical
and green choices might sometimes be limited by time and
convenience. We aim to make it easier for us moms by
bringing forward the products and services that inspire
informed, ethical and more meaningful
consumer choices. Best of all, we're making a big
difference as we teach our little ones to be kinder to one
another and to our
planet.
"Every action in our lives touches on some chord
that will vibrate in eternity." (Edwin Hubbel Chapin).
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 buying time
through eco-logical household
management
Trailblazer, entrepreneur, mom and
wife Lorene's life is full of joy, laughter, romance, madness,
and occasional bouts of apprehension and discontent and she
wouldn't have it any other way. Lorene's daughter was born in
September 2003 in Hunan, China. She and her husband
arrived in Hunan in Sept 2004 to meet her and bring her
home. This was the most incredible day of her life so far
as she realized one of her dreams materialize before her. Life
as she knew it changed forever that day. Priorities,
finances, a whole new set of truths.
Today, Lorene runs her own business
which she started from the ground up from home: keepingHOUSE. keepingHOUSE is an
environmentally-conscious residential cleaning company based
in Toronto, Canada. For busy households, keepingHOUSE offers an
all-encompassing and holistic approach to housekeeping,
providing a quality, detailed and environmentally responsible
range of housekeeping services.
Read more about Lorene
and keepingHOUSE on our website. Meet Lorene in person - be
inspired and learn more at our Holiday
Show this November 3rd at the CNIB
Centre!
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shopping for a home with an ethical
realtor
Buying a home is no small task; neither is finding a
realtor who understands our needs as parents of young
children. Former Business Analyst and
mom to two beautiful daughters (aged 4 and
16 months), Paula understands the unique
needs of families when searching for the right home. She
appreciates that it takes a little more time to view
houses with tots in tow and that sometimes we have to
stop for a nap.
Sensitive to the needs of
young families, first-time buyers and "mover-uppers," Paula
makes it a point to bring forward all the information that
will help her clients decide on their home, and that means
going beyond the numbers and cents:
"Families don't just buy
a home, they buy into a community.
I go that little bit further and help families
find out about the local schools, community facilities and if
need be, I will knock on doors to find out how many of your
future neighbours also have children."
Read more about Paula on
our website and  meet a realtor with a mission and a
vision.
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plastic bag-free shopping
As part of our commitment to
conscious consumerism, we are proud Champions of the Plastic Ain't My Bag
campaign! We invite you to join us
and use your power to say "NO" to plastic bags. It's a
national, independent campaign to build awareness and shift
consumer behaviour with a gentle nudge. Plastic Ain't My
Bag is about feeling good, not
feeling guilty. They are asking all of us moms, moms in
business, and mommy-merchants all over Canada to join in
the campaign. From September 25th 2007, armed
with window stickers, cash register posters, optional hemp
shopping bags and a smile we will be asking Canadians to
decline plastic bags whenever possible. Plastic Ain't My
Bag is cool. It's funky. It's fun.
You can be a supporter for $20, a changer for
$50, or a champion for $100. What you get:
- Window sticker, cash register poster and 20 postcards
- Mention on local press release as a supporting
retailer/business
- Link/mention on We Are What We Do
national website
- 5 exclusive Plastic Ain't My Bag shopping bags (for
changers only)
- 10 exclusive Plastic Ain't My Bag shopping bags (for
champions only)
- First dibs on more bags (we're only printing 1,000 to
start)
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a green VIP shopping
card
The MOM2MOM TORONTO GREEN VIP
CARD is Toronto's 1st discount card that
inspires moms to choose local, ethical and eco-friendly
products and services for their families.
Launching on September 1st
2007 in time for BACK-TO-SCHOOL
shopping, our little card encourages us to invest in our
health, our community and local economy, our planet and each
other when we shop for ourselves and our
families.
VIP moms are entitled to:
- year-round special offers
and discounts from
select GREEN AND LOCAL
BUSINESSES
- free
pre-registration and admission for
the whole family (maximum 2 adults) at the MOM2MOM GREEN
HOLIDAY SHOW
(November
3rd 2007) and ECO-FAMILY
SPRING SHOW (May
31st 2008), a $20
value
- free
pre-registered raffle tickets at the Shows
- unlimited
year-round and lifetime
knowledge that you are making a
difference
Retail Price: $15
Actual
Value: priceless
If you haven't already, contact us
today to include your business in our little card.
The GREEN VIP CARD will be available for purchase online and
at select retailers on September 1st 2007.
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ethical holiday
shopping
Presented by Wee Welcome, Toronto will experience
its First Ethical and
Ecologically-responsible Holiday Show for moms, by
moms. on Saturday, November 3rd,
2007. Shop for incredibly
innovative, environmentally-friendly, ethical and unique
products at our Show:
- - baby and toddler clothing made
from organic bamboo
- - kids' birthday parties that
benefit a charity
- - conscientious chocolates and cookies
- - lead-free and litterless drinking
bottles and bento-box lunch boxes
- - 3-in-1 nursing wraps
- - personalized jewellry that
celebrate your life
- - essential diffusers that inspire
and benefit a charity
- - original and stylish baby-wearing
options
- - handmade, organic gourmet soaps
- - inspirational, original and eco-art for
children
- - fair trade, funky bags made from
recycled juice boxes
- - the original personalized music CD
for children and many, many
more...
Contact us for more
details...advanced
ticket sales and VIP Discount cards coming soon! Thank you to
our sponsors, Wee Welcome
and Name Your Tune, and
our Media Partner, SNAP North Toronto
for your support! ____________________________________________________________________ | |
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$5
admission in support of:  over 70 unique
booths, live programmes and demonstrations, children's
activities and contests, photos with Santa by Tara Hingco, Mama
Mingles by Wee Welcome, a nursing area, raffle draws, yummy
and healthy food and refreshments throughout the day. Reserve your booth today - they're going
fast! Limited opportunities for corporate
sponsorship are also available. click here to view
our sponsorship packages.
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